1. What are the requirements for applying for a Chinese time-honored brand
1. The following are still the conditions required to apply for a Chinese time-honored brand: possessing trademark ownership; inheriting unique products, skills or services; having Chinese national characteristics and distinctive regional cultural characteristics, with historical and cultural value; and having good reputation, etc. .
2. Legal basis: "Regulations on the Use of "Chinese Time-honored Brands" Logo"Article 1: Raise awareness, Clarify work goals and fully understand the importance of protecting and promoting the development of Chinese time-honored brands. Chinese time-honored brands carry unique skills, profound service concepts and the essence of business culture. They are my country's precious independent brands. It plays an increasingly important role in meeting consumer demand, enriching people's lives, and displaying national culture. It is of great significance to protect and promote Chinese time-honored brands in the new era: First, it is conducive to promoting the construction of a business integrity system in the new era. The key to the longevity of time-honored brands is that they always adhere to the business ethics of honesty, fairness and compliance, genuine products at reasonable prices, and high-quality services, as well as the business philosophy of quality first and customer first. Inheriting and carrying forward the excellent business culture of time-honored brands plays an important role in guiding enterprises to operate with integrity, building an honest and standardized market order, and promoting the healthy development of the business and trade service industry.
2. What are the identification methods
1. The Ministry of Commerce takes the lead in establishing the "Chinese Time-honored Brands Revitalization and Development Committee" (hereinafter referred to as the Revitalization Committee), which is fully responsible for the identification of "Chinese Time-honored Brands" and related work.
2. The Chinese Time-honored Brands Revitalization and Development Committee has a secretariat and an expert committee. The Secretariat is located in the Department of Commercial Reform and Development of the Ministry of Commerce and is responsible for the organization, coordination and daily management of the Revitalization Committee. The expert committee consists of industry experts, legal experts, trademark experts, brand expertsIt is composed of experts, business management experts, quality experts, historians, etc. It is mainly responsible for the evaluation of "Chinese Time-honored Brands" and participates in the demonstration of related work.
3. "Chinese time-honored brands" that were originally recognized by relevant departments must be re-certified.
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