How does the law protect well-known trademarks?

The so-called trademark refers to a trademark that enjoys a high reputation in the market and is well-known to the relevant public. If a trademark for a product or service enjoys a high reputation in the market, it means that the product or service is favored by many consumers, and it can bring huge economic benefits to the registrant and user of the trademark. How does the law protect well-known trademarks? Below, the editor of Legal Savior Network has compiled relevant legal knowledge for your reference.

What is the scope of legal protection for well-known trademarks

1. Apply for trademark registration for identical or similar goods If it is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited.

2. Different or similar products If the trademark applied for registration is a copy, imitation or translation of someone else's well-known trademark that has been registered in China, misleading the public and causing possible damage to the interests of the registrant of the well-known trademark, it will not be registered and its use will be prohibited.

3. If a registered trademark violates the relevant provisions of the Trademark Law, within five years from the date of trademark registration, the trademark owner or interested party may request the Trademark Review and Adjudication Board to cancel the registered trademark. For cases registered in bad faith, the owner of a well-known trademark is not subject to the five-year time limit.

4. Use of trademarks violates Trademark Law Article 13 According to the provisions of this article, the relevant parties may request the industrial and commercial administrative department to prohibit the use. Approved by the Trademark Office in accordance with Article 14 of the Trademark LawIt stipulates that if a trademark is recognized as a well-known trademark, the industrial and commercial administration department shall order the infringer to stop using the well-known trademark in violation of Article 13 of the Trademark Law, and confiscate and destroy the trademark logo; if the trademark logo is difficult to separate from the goods, the trademark logo shall be confiscated and destroyed together. destroy.

5. The owner of a well-known trademark believes that others have used it If a well-known trademark is registered as a business name and may deceive or cause misunderstanding to the public, you may apply to the competent authority for business name registration to cancel the registration of the business name. The competent authority for enterprise name registration shall handle the matter in accordance with the "Regulations on the Administration of Enterprise Name Registration".

6. Others’ domain names or their main parts If a well-known trademark is copied, imitated, translated or transliterated, the registration and use of domain names shall be deemed to constitute infringement or unfair competition.

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