1. How much does it cost to register a company’s trademark?
Trademark registration fee regulations The fee is 1,000 yuan, which is the unified registration fee of the State Trademark Office and is the fee reported to the State Trademark Office.
If you entrust a trademark agency to handle the matter, you will need to pay an additional agency fee of 800-1,000 yuan. The general agency fee depends on the service level of the agency.
Nowadays, we often hear many cases of trademark applicants complaining about random trademark reporting. In fact, professional consultation before trademark application is a measure of whether a trademark agency is professional or not. Important criteria, so when choosing an agency, you cannot choose an agency based on cost alone. You need to know more about its professionalism and agency experience.
Trademark registration only requires the payment of registration fees. Once the trademark is successfully registered, no further fees are required. It has a term of 10 years. After 10 years, , trademark renewal is required, and trademark renewal requires payment of fees again.
Pay the renewal fee:
A fee is required for each renewal registration application 2000 dollars. If the renewal registration application is submitted during the extension period, a delay fee of 500 yuan will be required.
If a trademark agency is entrusted to handle the matter, the Trademark Office will deduct the fee from the advance payment of the trademark agency.
Trademark registration fee:
The official fee for one trademark application is 600 yuan. You can choose 10 categories of goods or services. If there are less than 10 categories, an official fee of 600 yuan will still be charged. For more than 10 categories, the official fee will be 60 yuan/piece. Category of official fees collected.
If a trademark agency is entrusted to handle the matter, the applicant shall pay the trademark registration certificate official fee and agency fee to the trademark agency, and the trademark registration certificate fee charged by the Trademark Office Deducted from the trademark agency's advance payment.
Trademark registration process:
Trademark inquiry (within 2 days) → Application document preparation (3 Within days) → Submit application (within 2 days) → Pay trademark registration fees → Trademark formal review (1 month) → Issue trademark acceptance notice → Trademark substantive review (12 months) → Trademark announcement (3 months) → Issue trademark Certificate.
Legal Basis "Regulations on the Implementation of the Trademark Law of the People's Republic of China" 》
Article 18 The application date for trademark registration shall be the date when the Trademark Office receives the application documents.
Article 97 When applying for trademark registration or handling other trademark matters, fees must be paid. The items and standards for payment of fees shall be formulated respectively by the financial department of the State Council and the price department of the State Council.
Benefits of trademark registration:
1. It is convenient for consumers to recognize the brand and shop.
2. The trademark registrant has the exclusive right to use the trademark and is protected by law.
3. Through trademark registration, you can create a brand and occupy the market first.
4. A trademark is an intangible asset and its value can be evaluated.
5. Trademarks can be transferred, licensed to others, or pledged to realize their value.
6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.
7. Local industrial and commercial bureaus at all levels pass the review of trademarksManagement oversees the quality of goods and services.
2. What are the functions of trademarks
Trademarks Function 1: Passport in the market
Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core of the enterprise's struggle.
Only products that have applied for a registered trademark in the relevant country or region can be sold in large stores and supermarkets in that country and region.
Companies generally need to issue trademark registration certificates for relevant brands when printing labels and packaging in printing plants or advertising in various media. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks.
For the administrative department, the quality of goods and services is monitored through the management of trademarks, and necessary conditions are created for quality inspection, health inspection, and barcoding.
Trademark Function 2: Flag in Business War
The battle flag symbolizes the indomitable spirit. The spiritual motivation to charge into battle. The battle flag represents the soul of an army. After capturing a position, planting your own flag means that it has been occupied, which is an honor. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services.
Trademark function three: the highlight of assets
The assessed value of a trademark can increase the company’s Total assets, and the higher the value of the brand, the more it can reflect the influence of the trademark and the operating conditions of the company, which indirectly reflects the degree of acceptance of the goods marked by the trademark by consumers.
As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge.
Fourth function of trademark: identification code in the eyes of consumers
Goods are accepted by society in the market Inspection and supervision, and participation in competition. This market competition is the competition of product variety, quality, price and other performance indicators, and this information is transmitted to the public through the bridge of trademark.consumer's. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales.
Five functions of trademarks: carrier of corporate reputation
Trademarks are not only used to distinguish the source of goods and services It is a symbol, and it is a symbol of the credibility and competitiveness of the enterprise. The specific expression of the credibility of the enterprise is the satisfaction that the goods marked by the trademark bring to consumers. A trademark embodies the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indicator of the reputation of goods and services and the reputation of related enterprises. Trademark reputation is crucial in market competition. A reputable trademark plays a very important role in improving product competitiveness and opening up product sales.
Function 6 of trademarks: Medals for employees
A good trademark brand can bring benefits to employees Sense of honor, achievement, responsibility, belonging, mission, and growth. The feelings of consumers determine the degree to which the brand of goods and services is recognized and accepted by society, and the feelings of employees determine the cohesion and sense of honor that the trademark brand created by the company brings to the employees of the company. In other words, a brand is ultimately a relationship, and a branded relationship is a special type of loyalty and trust relationship.
Trademark function seven: a transfer station for corporate financing
The trademark exclusive right pledge loan business is Using the ownership of the company's trademark as a pledge and confirming the value of the company's trademark through third-party evaluation, the bank adopts a flexible mortgage and pledge model to issue loans with a certain proportion of the company's trademark value to companies with financing needs.
Trademark Function 8: Shield in Brand Disputes
Trademarks are like shields in war. Whoever controls the trademark and has the exclusive rights to the trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive rights can not only protect one's own trademark rights from infringement, When necessary, damage can be reflected back to the invading "enemy".
The trademark registrant has the exclusive right to use the trademark and is protected by law. Others dare not copy it, otherwise they can be sued for infringement and obtain Financial compensation. On the contrary, if someone robs youIf you register first, you will definitely lose the market that you have carefully planned and worked hard for, and you may become a defendant for infringement.
To sum up, this company’s trademark needs to be registered, and the registration fee for this trademark is 1,000 yuan as specified by the National Trademark Office. If you don't register, it's not possible. It has a certain effect, and this trademark registration is also very convenient. You just need to prepare the relevant documents to apply, pay the fee and wait. I hope the above content will be helpful to you. If you have other questions, you can click the button below for consultation, or go to the Legal Savior website to consult a professional lawyer.
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