How to use trademarks, trade names, and domain names
Trademark is a mark used to distinguish one operator's brand or service from the goods or services of other operators. my country's Trademark Law stipulates that for trademarks approved and registered by some commercial and other trademark bureaus, including commodity trademarks, service marks, collective trademarks, and certification marks, the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.
Trade name, that is, the manufacturer's trade name, or company name. As a specific symbol of an enterprise, a trade name is an expression of the legal personality of the enterprise. Trade name mainly refers to the part of the business name used by operators engaged in production or business activities to express their business names when registering. It is the specific logo and name of factories, shops, companies, groups and other enterprises, and enjoys the exclusive right to use it in accordance with the law.
The domain name is a string separated by dots The name of a computer or computer group on the Internet. It is used to identify the electronic location (sometimes also the geographical location) of the computer during data transmission. Enterprises, governments, non-governmental organizations and other institutions or individuals register it on domain name registrars. The registered name is the network address for mutual communication between enterprises or institutions on the Internet. At present, domain names have become Internet brands and online businesses.One of the essential products for label protection.
Three standards for entrepreneurs and companies to name and protect their products:
1. Give the product a good name, express it clearly, and you will know what you do at a glance;
2. Register a protected trademark for your product name;
3. The Chinese name corresponding to the product name must be spelled out .com (that is, the domain name) in your own hands If all three are met, it will save entrepreneurs and companies at least millions of promotion costs. There are differences and close connections between trademarks, trade names, and domain names:
Trademarks are now increasingly favored by entrepreneurs and companies. The wide range of trademarks may be because entrepreneurs and companies have discovered the importance of trademarks, or because trademarks are intangible and have unpredictable value. and value-added.
Trade names have their own shortcomings compared to trademarks. In terms of protection scope, most of them are limited to one area (except for those related to China). Of course, a business name has its own existence, similar to a person's ID card name. If it can be unified with the trademark, the shortcomings will be taken out and the advantages will be brought into play.
The choice of domain name directly affects the development of entrepreneurs and enterprises. A good domain name is like giving entrepreneurs and enterprises a feeling of riding the wind and waves. Only when they are satisfied Only in this way can we better bring more profits to entrepreneurs and enterprises.
It can be seen that in order to have a complete system of intangible assets structure for entrepreneurs and enterprises on the road to online branding, these three parts must be done well, and each one is indispensable. The unification of trademarks, trade names, and domain names Sexuality is particularly important.
Intellectual property due to its own Features will bring risks to users in legal, technical, economic and other fields. Among them, legal risks are what we need to guard against the most. We must always be vigilant and know the insurmountable red line to prevent ourselves from making a mistake and regretting it for eternity.
The above is the relevant content summarized by the editor, if you If you still have relevant legal advice or don’t understand other matters, you can call the online lawyers on the Legal Savior Network for answers. The lawyers’ professional knowledge can help you.
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