The difference between product barcodes and trademarks
(1) The form of expression and the content of the mark are different
Commodity barcode is a means of identifying goods consisting of bars, spaces and corresponding characters, and is only a means of distinguishing goods to adapt to computer automated management. These silly numbers themselves and their positions It does not represent any characteristics and specific information of the product.
Trademark is a sign made of words, graphics and their combination. It is a sign used to identify the producer or operator of goods.
(2) Different purposes of use
Bar codes are mainly used to facilitate automated sales management in stores. .
Trademarks are mainly used to facilitate consumers to purchase goods.
(3) Different national competent authorities
The State Administration of Quality and Technical Supervision is responsible for the management of bar codes nationwide .
The Trademark Office of the State Administration for Industry and Commerce is responsible for the management of national trademarks.
(4) Different legal characteristics
Barcodes are not exclusive, proprietary, timely and valid. Due to attributes such as valence, arbitrary use of barcodes can only harm the users themselves, but will not cause infringement consequences.
Trademarks have attributes such as proprietaryness, exclusivity, timeliness and value. Counterfeiting other people’s registered trademarks, insinuating or using others without the consent of the trademark owner If you register a trademark, infringement will occur and you should bear legal responsibility.
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