What are the benefits to enterprises of applying for a well-known trademark?

A trademark is a mark used to distinguish one operator's brand or services from the goods or services of other operators. For trademarks approved and registered by the Trademark Office, including commodity trademarks, service marks, collective trademarks, and certification marks, the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. If it is a well-known trademark, it will receive legal protection of the exclusive right to use the trademark across categories. What are the benefits to enterprises of applying for a well-known trademark? The editor of Legal Savior Network has compiled the following content to answer your questions. I hope it will be helpful to you.

What are the benefits to enterprises of applying for well-known trademarks

A well-known trademark is a kind of intangible wealth. Who owns a well-known trademark? Whoever has mastered the golden touch.

According to the Trademark Law of the People's Republic of China "The purpose of identifying China's well-known trademarks is to resolve conflicts of trademark rights and protect the legitimate rights and interests of well-known trademark owners. After being recognized, Chinese trademarks can enjoy the rights of well-known trademarks stipulated in the Trademark Law of the People's Republic of China.

After a well-known trademark is confirmed, it can receive greater protection than an ordinary trademark.

Recognizing well-known trademarks is one of the ways to resolve trademark infringement disputes This method of legal protection adopts the principles of "case-by-case identification" and passive protection. If a product that has obtained a well-known trademark encounters an infringement dispute, the well-known trademark can be regarded as a protected record and submitted to the Trademark Office of the State Administration for Industry and Commerce for arbitration.

Article 13 of the "Trademark Law of the People's Republic of China" stipulates: Application for registration of a trademark for identical or similar goods If it is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. If a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of someone else's well-known trademark that has been registered in China, misleading the public and causing possible damage to the interests of the registrant of the well-known trademark, registration will not be granted and use will be prohibited.

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