What are the characteristics of a registered trademark?

Trademark is a specialized legal term. After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". So, what are the characteristics of a registered trademark? The editor of Legal Savior Network will give you detailed answers, hoping to help you.

What are the characteristics of a registered trademark?

(1) A trademark is a distinctive sign, which is different from a narrative mark. , a sign that is of a well-known public nature and is different from the signs of other people's goods or services, thereby making it easier for consumers to identify.

(2) The trademark is exclusive. The purpose of using a trademark is to distinguish the source of goods or services from others and facilitate consumer identification. Therefore, the owner of a registered trademark has exclusive rights and exclusive rights to his trademark, and others may not use it without the permission of the registered trademark owner. Otherwise, it will constitute an infringement of the trademark rights of the registrar and owner and violate the laws of our country.

(3) Trademarks have value. A trademark represents the quality reputation and corporate reputation and image of the trademark owner's production or operation. The trademark owner makes the trademark valuable and increases the added value of the goods through the trademark's creativity, design, application for registration, advertising and use. The value of a trademark can be determined through an appraisal. Trademarks can be transferred for a fee; others can be allowed to use them with the consent of the trademark owner.

(4) Trademarks are competitive and are tools to participate in market competition. The competition among producers and operators is the competition for the quality and reputation of goods or services, and its manifestation is the competition for trademark visibility. The higher the trademark visibility, the stronger the competitiveness of its goods or services.

An ideal trademark should have five characteristics: identification, communication, aesthetics, adaptability, and contemporaryness.

A Identification: It is the most basic function of a trademark. The special nature and function of a trademark determine that the trademark must have a unique personality and no confusion by similarity is allowed.

B Conveyability: The more distinctive the personality, the stronger the visual appeal and the deeper the stimulation. Modern trademarks not only play a role in distinguishing goods, but also express certain meanings and convey clear information through trademarks, including the company's business philosophy, product performance and use, etc. In this sense, trademarks should be as precise as signals. , easy to identify and understand.

C Aesthetics: Trademarks should be concise, easy to read and easy to remember, and should have concise and clear visual effects and appeal.

D Adaptability: The form of trademark expression must also adapt to the challenges of different materials, different technologies, and different conditions. No matter how it changes in black and white, color, or zooming in or out, systematic and standardized regulations must be respected.

E Contemporaneity: Trademarks must adapt to the development of the times and make reasonable adjustments at the appropriate time to avoid being eliminated by the times.

The above is Hua Lu Xiao This website has compiled relevant knowledge about the above issues for you. This website provides you with professional lawyer consultation. If you have any questions, you are welcome to enter the Legal Savior Network for consultation.