What are the forms of expression of three-dimensional trademarks?

Regarding trademarks, in addition to our common service trademarks, word trademarks, and graphic trademarks, there are also three-dimensional trademarks. This is actually a three-dimensional trademark, which is a trademark applied for in its own inherent form. At the same time, there are also specific categories for three-dimensional trademarks. What are the forms of expression of three-dimensional trademarks? The editor of Legal Savior Network will give you a detailed answer right away.

What are the forms of expression of three-dimensional trademarks

According to different compositions, three-dimensional trademarks have four forms

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1. Decorative shapes that have nothing to do with the product, such as " The logo of a Mercedes-Benz car is a ring with a three-pointed star in the middle. This thing itself is not a part of the car and has nothing to do with the car itself. It is just used to indicate that the car is a Mercedes-Benz. There are also the open arms of the "Rolls-Royce" car, the sterling silver flying goddess flying in the wind, the big "M" with very smooth lines in McLaren, etc. The characteristic of this type of three-dimensional trademark is that there is no connection between the trademark and the goods or services, and it is just a three-dimensional mark.

2. The shape of goods or product packaging with text and graphic components, such as soap with concave text and graphics. These concave words and graphics together with the appearance of the soap form a three-dimensional trademark , another example is the bottle of Yili Laochen Liquor. The words "Yili Laochen Liquor" are raised on the bottle. This bottle shape with raised words can also become a three-dimensional trademark. The characteristics of this kind of three-dimensional trademark It consists of two parts, one is the shape of the product packaging, and the other is the raised or recessed text. These two parts together form a three-dimensional trademark.

3. The appearance of the product packaging, for example, the wine bottle of "Jiugui" is a sack filled with fired pottery. The mud is burned in a kiln, the sacks are burned, and the remaining mud is burned into the shape of pottery. The shape of this wine bottle is a very special wine packaging appearance, which can become another three-dimensional trademark.

4. The appearance of the product itself, this three-dimensional trademark I can’t think of any products around us that can have a shape that can become a three-dimensional trademark. Some of the trademarks registered abroad include the special shape of lighters on lighters, and the special shape of flashlights on flashlights. These are not It’s easy to understand. Let’s talk about our common biscuits. In the EU, a food manufacturer produces a triangular and mesh-shaped biscuit. The shape of this biscuit has been approved and registered by the European Union’s Office for Harmonization in the Internal Market (equivalent to the Intellectual Property Office). .The characteristic of this type of trademark is that it is a trademark formed only by the three-dimensional shape of the product itself.

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