What are the meaning and principles of company trademark registration and transfer?

As we all know, trademark rights are protected by law in our country. It is illegal for someone to use a trademark registered by others. There are different ways to obtain trademark rights. The transfer of trademark rights is to transfer the trademark rights to others according to legal procedures so that the other party can obtain the trademark. So what is a company's trademark registration and transfer, and what are the principles? The editor of Legal Savior Network has compiled relevant content, hoping it will be helpful to you.

What are the meaning and principles of company trademark registration and transfer

The transfer of a Registered trademark refers to the owner of the registered trademark Within the scope permitted by law, the registered trademark is transferred to another person. The transfer of the registered trademark means that the subject of the registered trademark has changed, and the owner of the transferred trademark is no longer the original registrant. Transferring a registered trademark is different from changing the name of the registrant. In the latter case, the subject of the registered trademark does not change, only the name and address of the registrant change.

Principles for company trademark registration and transfer:

The transferee must comply with Article 4 of the Trademark Law Requirements for subject qualifications, that is, natural persons, legal persons or other organizations engaged in the production, manufacture, processing, selection, sale or provision of services. After approval by the Bureau, the corresponding certificate will be issued to the transferee and announced. When transferring a registered trademark, the trademark registrant must also register the same or similar trademark on the same or similar goods.

The transferred registered trademark involves goods for which the state requires the use of registered trademarks, and must alsoCertification documents from relevant competent authorities must be provided. The Trademark Office will not approve or reject applications for transfer of registered trademarks that may cause misunderstanding, confusion or other adverse effects.

Allowing trademark transfer and business separation does not mean that Trademark transfer is optional. Transfer of registered trademarks that may cause confusion among different manufacturers' products or degrade product quality, or damage the interests of third parties or the public is prohibited by law. Therefore, our country’s law adopts an application approval system. According to the provisions of this article, the transferee shall ensure the quality of the goods using the registered trademark. The relevant provisions also clearly stipulate that if the registered trademark is used to make shoddy goods, pass them off as inferior goods, and deceive consumers, the industrial and commercial administration departments at all levels shall distinguish the circumstances. Process until the Trademark Office cancels the registered trademark.

In recent years, my country's industry and commerce have achieved vigorous development. At the same time, the government It also puts forward strategic requirements for building brands to improve international competitiveness. Trademarks are the core competitiveness of enterprise development, the "ID card" for enterprises to enter the market and go global, and the "bulletproof vest" for enterprises to protect themselves in market competition, so they should Continuously adjust policies to enhance initiative and enthusiasm in implementing trademark strategies. If you have more questions about trademarks, it is recommended to consult relevant professional lawyers. The Legal Savior Network also provides online lawyer consultation services. You are welcome to seek legal consultation.