What are the protections for corporate trademark rights
1. Pay full attention to the important role of intellectual property agencies.
For trademark protection, we recommend that professional Intellectual property agencies work with enterprises to complete the process. The protection of intellectual property rights, including trademarks, requires relatively strong professionalism. Even if the company has its own legal counsel, it has no time or energy to take into account the protection of intellectual property rights, and corporate legal counsel often have relatively little understanding of the trademark field. When a series of difficult problems arise, a professional team is needed to protect the corporate brand. Therefore, a good professional intellectual property agency is irreplaceable in the process of trademark and brand protection. They can use their many years of experience and skills to handle various trademark matters well and answer relevant questions of rights holders in a timely manner.
2. Trademark protection requires parties to improve their Awareness of intellectual property protection.
Intellectual property protection requires the active support of enterprises, improving the trademark protection system from the internal mechanism, and improving the market awareness and market acumen of major enterprises. When it is discovered that there is infringement of one's trademarkIn the case of any rights or trademark rights, corresponding measures should be taken in a timely manner, such as reporting to the industrial and commercial management department through administrative, judicial and other means to request investigation and handling, or judicially filing a lawsuit in the People's Court.
3. Achieve cross-class recognition through application for recognition of well-known trademarks and special protection for corporate names.
Well-known trademarks can achieve cross-class protection of trademarks. From the date of recognition of a well-known trademark, if others use words that are identical or similar to the well-known trademark as part of the company name, and may cause misunderstanding by the public, the industrial and commercial administration authorities will not approve the registration; if it has been registered, the well-known trademark registrant You may request the industrial and commercial administration authority to revoke it. For this reason, when a certain brand trademark of an enterprise meets the conditions for being well-known, it should actively apply for recognition of a well-known trademark based on a certain "case".
4. Establish a responsibility system.
At present, many companies have few people responsible for corporate asset management and intellectual property affairs work. Various departments in the company shirk each other, their authority is not clear, and their responsibilities are not in place. In the end, many potentially salvageable trademarks were successfully registered, and the consequences were disastrous.
In short, in the development of enterprises, trademarks should be improved Awareness of rights protection. Of course, if an enterprise has the awareness of trademark protection, it does not mean that it has to do everything by itself, but it needs to view and plan it as part of the enterprise's development strategy. Due to the complexity and specialization of intellectual property protection, when actually handling trademark rights, it is best to be represented by a professional intellectual property agency to avoid losses caused by improper handling.
As for the protection of trademark rights by enterprises, the editor of Legal Savior Network has compiled this for everyone. I hope it can provide you with some help. The protection of trademark rights by enterprises is mainly divided into Only the combination of internal protection and external protection can better protect your trademark rights.
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