What are the requirements for recognition of a well-known trademark in 2023?

Trademarks are very important to an enterprise. A trademark can serve as a mark for a certain product of the enterprise, so trademark registration is also necessary. After registering a trademark, you can generally apply for a well-known trademark, and the regulations are more stringent. Below, the editor of Legal Savior Network has compiled the corresponding information for you, hoping it will be helpful to you.

1. What are the requirements for identifying a well-known trademark?

Can be used as a certification mark Well-known evidence materials:

(1) Relevant materials proving the relevant public’s awareness of the trademark;

(2) Relevant materials proving the duration of use of the trademark, including the history and scope of use and registration of the trademark;

(3 ) Relevant materials proving the duration, extent and geographical scope of any publicity work for the trademark, including the methods of advertising and promotional activities, geographical scope, types of publicity media and the amount of advertising;

(4) Relevant materials proving that the trademark is protected as a well-known trademark, including relevant materials that the trademark has been protected as a well-known trademark in China or other countries and regions;

(5) Other evidence proving that the trademark is well-known, including the output, sales volume, sales revenue, profits and taxes, sales area, etc. of the main products using the trademark in the past three years related materials.

2. A well-known trademark should meet the following conditions:

(1) The trademark design is original;

(2) The trademark has been used for a long time;

(3) The quality of the goods or services designated by the trademark is excellent and stable;

(4) The goods using the trademark have large market coverage, and Large sales volume;

(5) The advertising investment of the trademark and the sales volume of the product or service incomeIncrease in direct proportion;

(6) Register the trademark in the relevant country and sell the goods designated by the trademark or carry out business services;

(7) Have a high reputation and credibility in the same industry;

(8) Within a considerable range well-known to consumers.

Well-known trademark is a proprietary legal concept, which refers to a trademark that enjoys a high reputation in the market, is well-known to the relevant public, and has strong competitiveness. . China's well-known trademarks are a type of trademark officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China, the Trademark Review and Adjudication Committee of the State Administration for Industry and Commerce of China and the People's Court based on the application of an enterprise, and are widely known to the public and enjoy a high reputation in China. . The protection of well-known trademarks is not only limited to identical or similar goods or services, but also when applying for registration or use of different or dissimilar goods, they will not be registered and their use is prohibited. Therefore, well-known trademarks are endowed with relatively broad exclusivity. right.

[Warm Tips]The above is what the editor of Legal Savior Network summarized. This is based on the experience of current issues. Courts in different regions have subtle differences in trial standards. You must choose a professional lawyer to handle the case. Click for quick consultation to communicate with the lawyer one-on-one about your legal claims and safeguard your legitimate rights and interests!