What are the criteria for recognizing well-known trademarks
1. The relevant public’s awareness of the trademark
According to the "Provisions on the Recognition and Protection of Well-known Trademarks", relevant public This includes consumers related to the certain type of goods or services marked by the trademark, other operators who produce the aforementioned goods or provide services, as well as sellers and related personnel involved in the distribution channels. For example, the goods or services using a certain trademark belong to the field of computer information technology, and the degree of awareness of the trademark by many people associated with the field of computer information technology is the "degree of awareness of the trademark by the relevant public." The fact that many people not related to the field of computer information technology know or do not know the trademark does not affect the trademark being recognized as a well-known trademark. In other words, well-known does not mean that it is recognized by everyone or has a high reputation among all members of the public, but it means that it is well-known among relevant consumers, that is, it does not need to be "widely known".
2. Duration of use of the trademark
The main way for trademark owners to utilize and exercise their exclusive rights is to use their trademarks. Regardless of whether a trademark is registered or not, only by using it can its value be reflected in transactions and the intangible property rights of the trademark can be transformed It is material wealth. For unregistered trademarks, only continuous use can reflect the existence of the trademark, and it is possible to generate distinctiveness through use, thereby creating visibility among the relevant public. Otherwise, the public will have no way to understand the trademark, let alone Well-known. For registered trademark rights holders, the use of trademarks is their obligation. Therefore, it is also very necessary to use the duration of trademark use as a factor in identifying well-known trademarks. According to the "Regulations on the Identification and Protection of Well-known Trademarks", Relevant materials proving the duration of use of the trademark, including the history and scope of use and registration of the trademark.
3. The duration, extent and geographical scope of any publicity work for the trademark
In today's increasingly fierce market competition, both commodity manufacturers and service operators regard publicity and promotion of their products as a priority. The most important thing is that publicity efforts are constantly increasing. Especially with the development of communication technology and information network technology, the publicity effect of various publicity media such as television, radio, Internet, newspapers and periodicals has become more and more obvious. Many people have a certain brand awareness. Knowledge of (trademark) comes from various advertising campaigns by manufacturers or operators. Therefore, by understanding the duration, extent and geographical scope of any publicity work for a trademark, we can know more clearly that the trademark is popular in a certain area. The degree of awareness of the public within the country. According to the provisions of the "Provisions on the Recognition and Protection of Well-known Trademarks", relevant materials proving the duration, extent and geographical scope of any publicity work for the trademark, including the methods, geographical scope, publicity of advertising and promotional activities Types of media, amount of advertising, and other relevant materials.
4. Record that the trademark is protected as a well-known trademark
If a trademark has been protected as a well-known trademark in China, then the owner of the trademark can provide relevant supporting documents, which is of very important reference value for determining whether the trademark is well-known. If a trademark is If the trademark has been protected as a well-known trademark abroad, the owner of the trademark can also provide various supporting documents that identify the trademark as a well-known trademark. These documents also play an important reference role when identifying well-known trademarks in China. According to the "Well-known Trademark Determination and "Protection Regulations", relevant materials proving that the trademark is protected as a well-known trademark, including relevant materials that the trademark has been protected as a well-known trademark in China or other countries and regions.
5. Other factors that make the trademark famous
This item is a blanket clause to meet the evolving actual needs for the protection of well-known trademarks. According to the "Well-known Trademarks "Provisions on Recognition and Protection", other evidence materials proving that the trademark is well-known, including the output, sales volume, sales revenue, profits and taxes, sales area and other relevant materials of the main products using the trademark in the past three years.
Trademarks are intangible assets of the company, which can not only increase the company's brand effect, but also It can also bring benefits to the company. If the trademark is recognized as a well-known trademark, the market effect will definitely be different. The above content is the well-known trademark recognition standard compiled by the editor. I hope it will be helpful to you. If you have any questions , you can check it through the official website of our First Product Standardization Bureau, or consult our staff online.
No comments yet. Say something...