What does a word mark consist of?

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What constitutes a word trademark

The so-called word trademark is Refers to a trademark that purely uses words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the six elements of trademark combination stipulated in Article 8 of the Trademark Law.

As the Text that constitutes the trademark, it can be Chinese characters (simplified or traditional Chinese characters, variant Chinese characters cannot be used), Chinese pinyin, ethnic minority scripts, English and other countries. Text or letters, numbers, and different text can be used in combination.

Generally speaking, single letters or numbers cannot be registered in most censorship countries around the world due to their lack of distinctiveness. Therefore, there must be more than two letters or numbers before it can be used as a word mark.

Text or numbers in different languages ​​​​can be combined with each other. The combination of words can use meaningful words or made-up words without any meaning. .

Word trademarks shall not use words prohibited from use in Articles 10 and 11 of the Trademark Law.

It should be noted that

①When reviewing trademarks in my country, in addition to Chinese characters (including Chinese pinyin), English Except for trademarks composed of text that are directly searched based on the meaning of the text, other text is searched as graphics after being classified into graphic elements.

② In addition to Chinese characters, Chinese pinyin, English and English letters, other ethnic minority characters and foreign characters and letters should be attached when applying for registered trademarksPlease explain what words are used and the corresponding meanings. Otherwise, they will be interpreted according to similar Chinese or English meanings, or they will be interpreted as meaningless.

Therefore, if there are no special needs, Chinese characters (including Chinese Pinyin) or English characters should be the first choice for word trademarks.

The text font in a word trademark can be printed, written or artistic, etc. When the text font is deformed and expressed in the form of a certain pattern, this The trademark has broken away from the original character of the word trademark and become a graphic trademark.

Word trademarks are easy to call and promote. Since words are a significant part of a trademark, their words, meanings, pronunciations, glyphs, writing methods, etc. play a major role in recognition, so it is easy to determine the difference and easy to protect. However, word trademarks are also susceptible to language restrictions.

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