What does the 2023 logo design program include?

A trademark or LOGO is a symbol of a product or company. Although it is just a small graphic or font design, it represents a company's image and style to a large extent. It must not only conform to its characteristics, but also attract people's attention. So, what does the process of Logo design include? The editor of Legal Savior Network will give you the corresponding answers below for your reference and study. I hope the following answers will be helpful to you.

1. What does the logo design process include?

The logo design process is as follows ：

1. Logo design research and analysis

Trademark and logo design is not just a A combination of graphics or text, it is a standard visual symbol formulated for the enterprise based on the enterprise's structure, industry category, business philosophy, and taking full consideration of the objects and application environments the logo comes into contact with. Before designing, you must first have a comprehensive and in-depth understanding of the company, including beauty, business strategy, market analysis, and the basic wishes of the top leaders of the company. These are important basis for logo design and development. Understanding competitors is also an important step. The important role of logo design, namely recognition, is based on a full grasp of the competitive environment.

2. Logo design element mining

Element mining is to further the design and development work Prepare. Based on the analysis of the survey results, extract the structural type and color orientation of the logo, list the spirit and characteristics that the logo should embody, explore relevant graphic elements, and find out the direction of logo design, so that the design work is targeted, rather than text and graphics. A purposeless combination.

3. Logo design and development

With a comprehensive understanding of the enterprise and design elements Fully mastered, design and development work can be carried out from different angles and directions. Through the designer's understanding of the logo, they give full play to their imagination and use different expression methods to integrate design elements into the design. The logo must have profound meaning, obvious features, grand shape, stable structure, and color matching that is suitable for the enterprise, and avoid becoming cliché. or popularization. Different logos will reflect different emphasis or appearance. After discussion, analysis or modification, a logo suitable for the enterprise will be found.

4. Logo design revision

The logo determined in the proposal stage may not be perfect in details. After standard drawing and size of the logo, Corrections in different forms of expression, such as correction, black and white application, and line application, make the use of the logo more standardized. At the same time, the characteristics and structure of the logo will not be lost when used in different environments, achieving unified, orderly, and standardized communication.

What are the disabling conditions for two and three-dimensional signs

First, shapes that are solely caused by the nature of the goods themselves cannot be registered as trademarks, such as Yuanxiao or Mahua in food. If the shapes of Yuanxiao and Mahua are allowed to be registered Being the trademark of Yuanxiao and Mahua, and using it exclusively is equivalent to depriving other producers and operators of the right to produce and operate Yuanxiao and Mahua, which is unfair.

Second , the shape of goods required to obtain technical effects shall not be registered as a trademark. For example, the shape of an electric razor blade is designed to achieve a certain technical effect, not to distinguish it from other razors, and does not have a trademark. If the shape of this blade is allowed to be registered as a shaver trademark and used exclusively, it will hinder the promotion and application of this technology.

Third, the shape that makes the goods have substantial value cannot be registered as a trademark. For example, the unique cutting surface shape of diamonds is the necessary shape for diamonds to have substantial value. This fact is unacceptable to any diamond producer and operator. Changed. If the unique cutting surface shape of a diamond is allowed to be registered as a diamond trademark and used exclusively, it will be unfair to other diamond producers and operators.

Article 12 of the "Trademark Law of the People's Republic of China"

Where a three-dimensional mark is used to apply for a registered trademark, the shape is only produced by the nature of the goods themselves, in order to obtain technical effects. However, the necessary shape of the goods or the shape that makes the goods have substantial value shall not be registered.

It is prohibited to register the above three types of three-dimensional marks as trademarks, which is to maintain fairness. Competition, promoting technological progress and promoting the development of the trademark industry are all very beneficial.

The above is the editor of Legal Savior Network's review of "What does the logo design process include?" ” answers, we can learn about the logo designThe procedure is as above, I hope it helps you. If you still want to know other legal knowledge, the Legal Savior Network also provides professional lawyer online consultation services. You are welcome to have legal consultation again.