What does trademark management mean?

In real life, you may often hear news related to trademark management, so what is the meaning of trademark management? In order to answer your related doubts, the editor has compiled relevant legal knowledge for you to read. I hope it can help. to you.

What is the meaning of trademark management

Trademark management refers to the general term for the relevant national competent authorities’ supervision and inspection of trademark registration, use, transfer and other activities in accordance with the law.

Trademark management in a broad sense refers to the national competent authorities and Enterprises manage trademark registration and trademark use in accordance with the law, including both the administrative management of trademarks by the national competent authorities and the business management of trademarks by enterprises.

Trademark management in a narrow sense only refers to the management of trademarks by national competent authorities. Administration of registered and unregistered trademarks. Trademark management stipulated in my country's Trademark Law refers to trademark management in a narrow sense.

The main content of trademark management

Trademark management mainly includes trademark use management and trademark printing management. Trademark use management is divided into two categories: registered trademark use management and unregistered trademark use management.

The significance of trademark management

Since the use of trademarks widely involves market order, people's lives and the interests of consumers, as well as the credibility and economic benefits of enterprises themselves, the state and enterprises should strengthen their control over trademarks. Management of trademarks. The trademark management system has the following important significance:

First, standardize trademark behavior, give full play to trademark functions, and protect the interests of consumers.

Second, strengthen the legal concept of enterprises and trademark users, safeguard the legitimate interests of trademark registrants, and avoid and reduce cases of infringement of trademark exclusive rights.

Third, supervise the quality of goods or services provided by trademark users to protect consumers legitimate rights and interests, and ensure the normal operation of the social and economic order.

Fourth, stop unfair competition behaviors such as counterfeiting others’ registered trademarks and passing off registered trademarks, protect fair competition and legal competition, and maintain good market competition order.

Fifth, it is conducive to strengthening trademark legislation and improving the trademark legal system.

Our country has always attached great importance to trademark management. After establishing the socialist market economic system, it has raised trademark management to a strategic position and implemented a system of equal emphasis on trademark registration and trademark management. Under market economy conditions, further strengthen trademark management , can not only promote the development of our country's economy, bring good social and economic benefits, but also help establish a good image of our country in protecting intellectual property rights in the world.

The above is the relevant knowledge summarized for you by the editor of Legal Savior Network about "What is the meaning of trademark management". Trademark management It refers to the general term for the relevant national competent authorities to supervise and inspect the registration, use, transfer and other activities of trademarks in accordance with the law. There is a detailed introduction in the article, I hope it can help you. If you have any questions, please feel free to ask on this website Lawyer consultation.