What is a defensive trademark
Defensive trademark refers to a well-known trademark owner who has approved the use of the registered trademark Several identical trademarks registered on different categories of goods or services other than goods (services) or similar goods (services), in order to prevent others from registering and using the same trademark on these categories of goods or services. The original trademark is the main trademark, and the remaining trademarks are defensive trademarks. For example, Red Dragonfly has expanded its trademark from footwear to other areas. To avoid being ruined.
The registration of a defensive trademark adds a lot of rights to the registrant. Because of this, various countries have strict requirements for the registration of defensive trademarks. Generally, the original trademark is required to be a well-known trademark or a highly distinctive combination trademark.
For example, the Coca-Cola Company’s “Coca-Cola” brand carbonated After the beverage became a well-known trademark, the "Coca-Cola" trademark was registered on 33 other categories of goods. The purpose of registering a defensive trademark is to protect its main trademark (usually a well-known trademark), prevent others from registering and using the same trademark as its well-known trademark on different categories of goods, and dilute the influence of its well-known trademark.
Registration of a defensive trademark is more difficult, but once registered successfully, it is not subject to the provisions of cancellation of trademarks due to non-use. Registration of defensive trademarks can protect well-known trademarks without worrying about cancellation due to non-use. , you don’t have to worry about others applying for registration first, you can hold others responsible for infringement of using the defensive trademark on designated goods, and extend the right to register a trademark.
The above is the relevant knowledge compiled by the editor for everyone. If your situation is more complicated, the Legal Savior Network also provides online lawyer consultation services. You are welcome to do so. Legal advice.