What is a trademark and what are the reasons for registering a trademark?

In daily life, we all know that Trademarks are very important to enterprises, so why are they so important? What are the reasons for registering a trademark? What is a trademark? Let’s take these questions with the editor of Legal Savior Network Get up and find out.

What is a trademark and what are the reasons for registering a trademark

What is a trademark? A mark adopted or registered by a commodity producer or service provider on its goods or services that can distinguish it from the goods or services of others. Once registered, the owner has the exclusive right to use the trademark on the approved goods. If others use the same or similar trademark on the same or similar goods without permission, it constitutes infringement.

Why register a trademark

1. Avoid trademarks that have been carefully designed or have been advertised in advance to be registered by others.

2. Avoid unintentional infringement and pay huge compensation fees.

3. Products with registered trademarks are more likely to win the trust of consumers.

4. It is only used nationwide and is protected by law. No one else can use it without authorization.

5. It is the most important intangible asset of the enterprise and can be transferred, inherited, used as property investment/mortgage, etc.

The above knowledge is the answer of the editor of Legal Savior Network to the question "What is a trademark and what are the reasons for registering a trademark?" If readers need legal advice For help, welcome to the Legal Savior Network for legal consultation.