What is a well-known trademark and what factors should be considered when determining a well-known trademark?

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What is a well-known trademark and what factors should be considered in determining a well-known trademark

Well-known A trademark refers to a trademark that is widely known to the relevant public in China and enjoys a high reputation. The relevant public includes consumers related to the certain type of goods or services marked by the trademark, other operators who produce the aforementioned goods or provide services, as well as sellers and related personnel involved in the distribution channels.

Factors that should be considered when determining a well-known trademark

(1) The degree of awareness of the trademark by the relevant public;

(2) The duration of the trademark ;

(3) The duration, extent and geographical scope of any publicity work for the trademark;

(4) Records that the trademark is protected as a well-known trademark;

(5) Other factors that make the trademark famous.

Can be used as well-known evidence materials

(1) Relevant materials proving the relevant public’s awareness of the trademark;

(2) Relevant materials proving the duration of use of the trademark, including the history of use and registration of the trademark and scope;

(3) Relevant materials proving the duration, extent and geographical scope of any publicity work for the trademark, including advertising and promotion Relevant materials such as the method of activities, geographical scope, types of publicity media, and the amount of advertising;

(4) Proof that the trademark is well-knownRelevant materials on trademark protection records, including relevant materials that the trademark has been protected as a well-known trademark in China or other countries and regions;

(5) Proof that the trademark has been protected as a well-known trademark in China or other countries and regions; Other evidence that the trademark is well-known includes the production, sales volume, sales revenue, profits and taxes, sales area and other relevant materials of the main products using the trademark in the past three years.

The above knowledge is the answer of the editor of Legal Savior Network to the question "What is a well-known trademark and what factors should be considered in determining a well-known trademark". If readers need legal If you need help, welcome to the Legal Savior Network for legal consultation.