What is the definition of trademark agency?

What is the definition of a trademark agency? Most readers probably don’t know much about it, so the editor of Legal Savior Network will answer it for you.

What is the definition of a trademark agency?

Trademark agencies are often called Intellectual property companies, trademark offices, etc. explain the advantages and disadvantages of registered trademarks to natural persons, legal persons, or other organizations, and provide registration application services, as well as rights protection services.

Chinese companies and individuals have relatively backward brand awareness, and trademark registration is only for a single product and service. In foreign countries, when a company is established in the early days, its brand has been fully protected, that is, 45 categories have applied for protection. The emergence of trademark agencies has laid a certain foundation for the improvement of the intellectual property concepts of merchants and enterprises.

"Regulations on the Implementation of the Trademark Law of the People's Republic of China" Article 84 stipulates that “Trademark agencies as mentioned in the Trademark Law include service agencies registered by the industrial and commercial administration departments to engage in trademark agency business and law firms engaged in trademark agency business. Trademark agencies are engaged in services under the jurisdiction of the Trademark Office and the Trademark Review and Adjudication Board. If you are engaged in agency business on trademark matters, you should file a record with the Trademark Office.

Importance Since trademark agencies effectively have trademark agency practitioners who are familiar with trademark laws and regulations, they use their own Professional knowledge, introduce you to trademark legal knowledge, solve your difficult problems, and advocate all legal rights for you in trademark registration applications, freeing you from all doubts, delays, inconveniences and waste in the process of determining trademark rights.

Trademark registration query reflects the necessity of a trademark agency. A professional trademark agency will query the trademark name and pattern that the customer wants to register. The query can reduce The approximate probability of registering the name, pattern and entire trademark. Risk analysis reflects the professionalism of a trademark agency. A professional trademark agency can provide professional risk analysis. Risk analysis services are directly linked to the registration success rate.

Speciality The "Trademark Law" and relevant administrative regulations and departmental rules have made clear provisions on trademark agency.

Trademark Law》Article 10 stipulates: “Foreigners or foreign enterprises applying for trademark registration and handling other trademark matters in China shall entrust organizations designated by the state to act as agents.” Trademark agencies can handle the following trademark services

(1) Act as an agent for trademark registration applications, changes, renewals, transfers, certificate supplements, pledges, licensing contract filings, objections, cancellations, revocations and other trademark matters; trademark agencies shall act as agents for trademark registration applications including Act as an agent to submit trademark registration applications, receive notifications of corrections, acceptance, rejection, rejection, and opposition defense, receive trademark registration certificates, and handle other matters related to the trademark registration application.

(2) Acting as an agent for trademark rejection review, objection review, revocation review and trademark dispute cases;

(3) Conduct trademark case evidence investigation and act as an agent for trademark infringement complaints; (4) Provide trademark legal consultation and serve as trademark legal counsel;

(5) Act as an agent in trademark administrative reconsideration and litigation cases;

(6) Act as an agent in trademark dispute mediation, contract arbitration and other activities;

(7) Agent for trademark Madrid international registration matters;

(8) Agent for well-known trademarks, famous trademarks, well-known trademark applications and related matters Matters

(9) Agent for other trademark matters.

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