What is the difference between a well-known trademark and a well-known trademark?

We know that when the Trademark of a product is well known to the public, consumers will trust the product more at this time, because the recognition of well-known trademarks and famous trademarks is more strict and authoritative than ordinary trademarks. Well-known trademarks and famous trademarks have similarities, and there are also some Difference, so what is the difference between the two? The editor of Legal Savior Network has compiled relevant content, I hope it will be helpful to you.

What is the difference between a well-known trademark and a well-known trademark

1. The definitions of well-known trademarks and well-known trademarks are different

1. Well-known trademarks generally refer to the trademark owners within the local (city) scope Owned, registered trademarks that enjoy a high reputation in the local market and are well-known to the relevant public. The local (municipal) industrial and commercial administration bureau is responsible for the identification and management of local (municipal) well-known trademarks.

2. Famous trademarks refer to trademarks and brands that are relatively well-known within a certain geographical range (such as provincial areas). It is mostly used in the selection of first-level reputational trademarks in provinces and municipalities in China, and often appears in local regulations.

2. The recognition agencies of well-known trademarks and well-known trademarks are different

Well-known trademarks are recognized by the prefecture-level municipal industrial and commercial bureaus, while famous trademarks are recognized by the provincial industrial and commercial bureaus.

3. Well-known trademarks and well-known trademarks Different recognition standards

1. Recognition standards for well-known trademarks

1 ) is a domestically valid registered trademark owned by legally established enterprises, institutions, social groups, and individual industrial and commercial households within the local (city) scope;

2 ) is that the coverage and market share of products using this trademark are among the top in the local industry;

3) It is that the comprehensive benefits of the enterprise are good, and the products using this trademark are at the forefront The main economic indicators (sales, profits and taxes, etc.) in the past two years have led the local industry;

4) It focuses on advertising the trademark and has a high reputation among the relevant public;

5) The quality of the goods using the trademark is stable and reliable, and the consumer complaint rate is low;

6) There are no illegal business activities in the past three years.

2. Criteria for recognition of famous trademarks

1) It is the self-approval and registration of the trademark. The period of continuous use has expired for three years from the Have high visibility and good market reputation among the relevant public;

3) It is the annual output, sales, profit and market share of the goods using the trademark and other major economic indicators are among the best in the same industry in the province or among similar domestic products;

4) The trademark registrant has sound trademark use, protection and management measures .

The editor of Legal Savior Network introduced the difference between well-known trademarks and famous trademarks. I believe you will have a new understanding and understanding of this aspect. In real life, in order to increase the market visibility of the products they operate and thereby be recognized by consumers, companies often need to have their trademarks recognized more authoritatively. If you still have relevant questions, please feel free to consult an online lawyer on the Legal Savior Network.