What is the importance of well-known trademarks to trademark owners?

Trademarks are divided into well-known trademarks and ordinary trademarks. So why should you apply for a well-known trademark? What important significance does a well-known trademark have to the trademark owner? The editor will sort out for you what important significance a well-known trademark has to the trademark owner. Related content for everyone to read.

What does a well-known trademark mean to the trademark owner

1. Property function . Well-known trademarks are intangible assets that can bring huge material benefits to enterprises. Well-known trademarks with good reputation are often the main factors influencing market transactions. Operators strive to create well-known trademarks to make value-added savings. As the saying goes, “A thousand pieces of gold are easy to come by, but a famous brand is hard to find.” This reflects from one aspect the property function of well-known trademarks and their importance to operators.

2. Function that indicates quality. Consumers can rely on the reputation of a particular trademark to expect goods or services bearing that trademark to be of a certain degree of quality. For example: consumers have reason to believe in the quality of Haier refrigerators, and the well-known trademark has become a standard for measuring the quality of a certain product in the minds of consumers.

3. Advertising function. The advertising function of a well-known trademark enables its owner to promote and maintain consumer demand, and also helps consumers understand relevant information about the goods and services available in the market. In the modern market, well-known trademarks are silent salesmen of goods and pioneers for operators to open up the market.

What are the benefits of having a well-known trademark?

Article 13, paragraph 2, of the Trademark Law of the People's Republic of China stipulates: A trademark applied for registration for different or dissimilar goods is a copy, Anyone who imitates or translates a well-known trademark that has been registered in China by others to mislead the public and cause the interests of the registrant of the well-known trademark to be harmed may not be registered and its use shall be prohibited.

Article 41, Paragraph 2 of the same law stipulates that the owner of a well-known trademark that has been registered in bad faith shall request the Trademark Review and Adjudication Board to rule on revoking the registration that caused the loss. trademark shall not be subject to the five-year time limit in this paragraph.

The popularity of a trademark directly affects itsConsidering the economic benefits of goods or services, from the perspective of protecting enterprises and the economy, government departments and industrial and commercial administrative departments at all levels will inevitably increase the protection of well-known trademarks, and at the same time increase legislative and judicial protection measures. To ensure the market development of a well-known trademark

The 14 articles in the Order No. 5 of the State Administration for Industry and Commerce of the People's Republic of China on the "Regulations on the Recognition and Protection of Well-known Trademarks" It pointed out: “Administrative departments for industry and commerce at all levels should strengthen the protection of well-known trademarks, and cases suspected of counterfeiting trademark crimes should be transferred to relevant departments in a timely manner.”

Specific Generally speaking, applying for a well-known trademark has the following benefits for trademark protection:

1. Fight against malicious registration;

2. Combat the impact of identical (similar) trademarks on different goods;

3. It is easier to identify similar trademarks;

4. When investigating criminal cases of counterfeit trademarks, there is no limit on the amount of the case;

5. Prevent Other companies use well-known trademarks as company name registrations;

6. Avoid domain name registration problems in e-commerce.

Well-known trademarks are intangible assets that can bring huge material benefits to enterprises. It can become a standard for consumers to measure quality. It is an invisible advertisement. The above is the relevant information compiled by the editor of Legal Savior Network about the benefits of well-known trademarks to trademark owners. If you have any other questions, please feel free to consult online.