What is the importance of applying for trademark registration?

Regardless of the size of a business, it not only needs good products and services, but also a good trademark. For commercial activities, trademarks can form huge intangible assets during the use and operation stages, and the value of trademarks has far exceeded the value of their tangible assets. Registering a trademark prevents other units from engaging in infringement activities, allowing consumers to promote the brand while subscribing to the brand, establish their own brand image, and maximize benefits. As for the importance of applying for trademark registration, the editor of Legal Savior Network will answer it in detail for you below.

1. What is the importance of trademark registration

1. What is the importance of trademark registration? The business card of an enterprise

The trademark itself is to distinguish the products of each enterprise, and there is a way of distinguishing them. For example, in major shopping malls and supermarkets, each product has a variety of Such trademark brand, so that consumers can clearly judge which brand they want to buy, this is the business card effect of trademarks.

2. Trademarks are the intellectual property weapons (brand protection) of enterprises

Trademarks can only be registered In order to achieve real protection, the principle of trademark application is "first to register, first to use", which means whoever registers first will be protected by the law and others will not be able to infringe.

3. Trademarks make it easier for consumers to find companies

4. Registered trademarks are Valuable assets

As the company slowly develops, the trademark will become more valuable. At the same time, marketing promotion will continue to allow more consumers to develop word-of-mouth The more people pass on, the higher the value of the trademark. As the reputation of your business grows, so does your brand value. Sometimes, compared to the core competitiveness of a company, a registered trademark can better demonstrate the value of the company, because a trademark can allow the company to switch from a single field to other specific fields.

2. What is the process of trademark registration?

Step one: Trademark search. Provide professional inquiries based on the trademark submitted by the customer and the goods or services used by the trademark, based on the query results, provide customers with feasibility analysis and suggestions for trademark registration to minimize the risk of trademark rejection.

Step 2: Apply for registration.

① Application stage: Report to the Trademark Office on the same day and return to the Trademark Office on the same day to submit the submission list;

②Trademark Office review stage: formal review passed->Trademark Office issues acceptance notice->substantive review;

③Preliminary review announcement and approval registration stage: substantive review Review passed->Preliminary review announcement->Objection period->Approved registration.

3. How long is the validity period of a registered trademark?

Legal basis: "Trademark Law of the People's Republic of China"

Article 39 The validity period of a registered trademark is ten years, calculated from the date of approval of registration.

Article 40 If a registered trademark expires and needs to be continued to be used, the trademark registrant shall go through the renewal procedures in accordance with regulations within twelve months before expiration. ; If the application cannot be processed during this period, a six-month grace period can be given. Each renewal of registration is valid for ten years, starting from the day after the expiration of the previous term of validity of the trademark. If renewal procedures are not completed upon expiration, the registered trademark will be cancelled.

The Trademark Office shall announce the renewal of registered trademarks.

my country's legal system does not stipulate that applying for trademark registration is required to establish a company. In the process of business operation, if the company's scale gradually expands, the market share of the company's products will become larger and larger. In this case, the design belongs to the company's special trademark, which is still very important to the company. I hope the above content can be helpful to you. If you have other questions, you can click the button below for consultation, or go to the Legal Savior website to consult a professional lawyer.