What is the unique packaging protection of well-known products?

With the continuous development of social economy, infringement of well-known trademarks has become more serious in our lives. Relevant national laws and policies have also implemented relevant protective measures in this regard. So what are the characteristics of the unique packaging of well-known products? The editor of Legal Savior Network has compiled the following content to answer your questions. I hope it will be helpful to you.

What is the unique packaging protection of well-known products

The unique packaging protection of well-known commodities is to protect the packaging of commodities The protection and decoration of goods are the auxiliary objects and containers used on goods for the purpose of identifying goods and facilitating carrying, storage and transportation; product decoration is the text, text, and packaging attached to goods or their packaging for the purpose of identifying and beautifying goods.Patterns, colors and their arrangements. Product packaging and decoration, like trademarks, are identification marks of goods and fall within the scope of intellectual property rights.

and other commercial signs In comparison, the packaging and decoration of goods generally have the following characteristics:

First, the packaging and decoration of goods generally reflect the content of the goods in an intuitive form and reflect the specific external form of the goods;

Second, the packaging and decoration of goodsDecorating, beautifying and promoting goods through aesthetic patterns, colors and shapes does not necessarily have to be distinctive, as long as it can achieve the purpose of promotion and purchase. This is most different from trademarks, which should be identifiable. and distinctiveness, such as congratulations on the new year, the word "Fu" and other folk customary auspicious signs. Although they are not suitable for use as trademarks, they can still be used as words on product packaging and decoration;

Third, the packaging and decoration of goods are generally not proprietary and exclusive (except for well-known goods). You cannot prohibit others from using the same or similar packaging and decoration. Since the words and graphics on the packaging and decoration of goods are generally not differentiated, it is unfair for only one company to monopolize the packaging and decoration;

Fourth, the packaging and decoration of goods can be changed at any time according to market needs. and text, with greater flexibility.

Packaging and decoration unique to well-known products in practice The protection of well-known commodities refers to commodities that have a certain reputation in the market and are known to the relevant public.

The name, packaging, and decoration of the product have been modified by others without authorization. If the same or similar use is enough to cause buyers to misunderstand, the product can be regarded as a well-known product.

If you have any questions, the Legal Savior Network also provides Lawyer online consultation service, you are welcome to have legal consultation.