What key points need to be understood when applying trademark licensing strategies?

Trademark licensing - what key points need to be understood when applying licensing strategies? Maybe you don’t know much about this or want to know. Today, the editor of Legal Savior Network will answer relevant questions in detail for you, hoping to help you. Let’s take a look.

What are the key points that need to be understood when applying trademark licensing strategies?

(1) Have a clear purpose. Trademark licensing does not rely on selling trademark logos and charging visible licensing fees to improve the economic benefits of the enterprise, but to achieve the purpose of expanding market share, strengthening the reputation of the enterprise, and accelerating the development of the enterprise.

(2) Act in accordance with the law. When licensing others to use your trademark, you must carefully sign a trademark license contract in accordance with the law, and never replace it with other documents (such as joint venture agreements, joint venture agreements, letters of intent, etc.) to prevent unnecessary legal disputes. .

(3) The licensee’s product quality must be monitored. Product quality is the foundation of trademark reputation, and trademark reputation is the life of an enterprise. Therefore, the licensee must supervise the quality of the licensee's products using the trademark.

Trademark owners use their trademark reputation to sign trademark license contracts with others to allow others to use their trademarks in order to increase the use of the trademark. The purpose of increasing the market share of products, strengthening the reputation of the company, improving the overall economic benefits of the company, and accelerating the development of the company is called a trademark licensing strategy. This is similar to the current international "permit-permit trade" system.

The above are the answers to the key points that need to be mastered when applying trademark licensing strategies. If you have any other questions, you are welcome to go to the Legal Savior Network for online consultation.