What should you pay attention to when designing graphic trademarks
The design of graphic trademarks is different from ordinary logo designs. It needs to be registered and protected by relevant national departments. As a designer, you can refer to the following considerations when designing a graphic trademark:
1. The trademark should be simple and clear
Number trademarks are common among trademarks, such as 555 cigarettes, 999 Weitai, 505 Shengong Yuanqi Bag, etc.; single-character trademarks such as Jiangpai soap, ** Tiger Balm, etc.; hyphenated trademarks such as big-name bubble gum, etc. World famous brands such as Nikon, Coke, Kodak, etc. are easy to pronounce and easy to remember, leaving a deep impression on people.
2. The identification of trademarks is very important
span>When companies design trademarks, they always think of the sun, moon, Well-known symbols such as stars, landscapes, places of interest, celebrities, animals and plants. Scenic spots can be used to render products, animals can be used to express dynamic images, and celebrities can be used to expand popularity.
3. The trademark design must be unique
As the symbol of a product and the face of a company, a trademark must be distinctive. While emphasizing trademark recognition, we must also emphasize uniqueness and distinctiveness. The trademark design should be unique in concept, break the rules and be different from others.
4. Design trademarks with the help of "popularity"
Using the "popular" ship to sail the trademark of a company (or product) into the wind, there are many successful examples in marketing practice. For example, the cross talk show about fictitious Universe brand cigarettes on **TV’s Spring Festival Gala had a great impact. A certain cigarette factory took the opportunity to register its newly developed cigarettes as the Universe brand and put it on the market, which was a success.
5. Trademark designs should avoid being identical and similar
If trademark design can take into account "word creation" With "meaning", the effect is better, and it will have the double wonderful effect of strengthening the uniqueness and distinctiveness and giving the trademark positive imagination. Such as Sheng*Fu, Tongshenghe, IBM, etc. Another example is to remove the letter n from the word Sonny and become SONY, which is a typical new name with a sound but no intention.
6. BusinessLogo design should consider internationalization
Trademark design generally requires In line with the consumer psychology and habits of the target market, and in line with local social and cultural conditions, religion and preferences and taboos.
7. Trademark design should consider extensibility
span>Trademark design must have a strategic vision and consider the long-term development of the enterprise. It should be a far-sighted system project. For example, Changhong and Haier are considered to have to adapt to a wider business scope and function as a master trademark in the future.
8. Inventors and founders can make products Trademark
In addition, it should be noted that the trademark design also You can make product trademarks based on the inventors and founders of featured products, or use the original time-honored brands as trademarks.
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